Rebel Elite Fitness: Leading the Way in Functional Fitness Equipment

Our Origins

Welcome to Rebel Elite Fitness, one of Africa’s premier suppliers of functional fitness equipment, gear, and accessories. Since our inception in 2008, we have been dedicated to providing high-quality fitness equipment to South Africa and many other African countries.

Rebel Elite Fitness was founded with a mission to support gym owners and the communities they serve across Africa. We started by offering basic fitness essentials to the health and fitness community. However, it quickly became apparent that there was a significant demand for more than just the basics. As a result, our business expanded rapidly, allowing us to offer a diverse range of fitness equipment and gear to meet the evolving needs of our customers.

Our Commitment to Service

At Rebel Elite Fitness, we take immense pride in delivering personal and friendly service while providing robust, high-quality equipment at prices that cater to all budgets. Whether you operate a garage gym, functional fitness facility, strength and conditioning gym, or competition arena, we have equipment that will exceed your expectations.

Supplying Leading Brands

Over the years, we have established strong relationships with reputable and reliable suppliers. The products we offer are designed to withstand the rigorous demands of almost any gym environment. Rebel Elite Fitness is proud to be the preferred reseller and official distributor for Concept2. Additionally, we offer a curated selection of products from other leading global fitness brands, including Reebok, Rehband, Nutritech, Go Primal, and Bear Komplex.

Wholesale Customers

As the leading supplier of functional fitness equipment in South Africa and many other African countries, we provide gym owners with preferential pricing and strive to maintain competitive prices across our entire product range. The REBEL Store offers retail and wholesale customers an easy-to-use eCommerce platform for purchasing products 24/7, 365 days a year. Our passionate and experienced sales team, located nationally, is always ready to assist with your needs.

PLANNING A NEW FACILITY?

View our line up of world-class service solutions.

Supporting Fitness Events

Beyond supplying top-of-the-line equipment, Rebel Elite Fitness is also deeply involved in the fitness community by managing equipment setup for almost every major functional fitness event. Our expertise in planning, setting up, and managing equipment for events is essential to supporting these events and allowing competitive athletes to showcase their abilities. The very same athletes use our equipment daily for their training.

A Passionate Team

At Rebel Elite Fitness, we know what it feels like to use the gear we sell—sometimes we love it, and sometimes we hate it. This firsthand experience gives us a closer connection to our customers, who are gym owners, athletes, and everyday fitness enthusiasts.

Why Choose Rebel Elite Fitness?

  • High-Quality Products: Our products are built to last, providing durability and performance you can rely on.
  • Personalized Service: We offer friendly and personalized service to meet the specific needs of each customer.
  • Leading Brands: We supply products from some of the most trusted brands in the fitness industry.
  • Competitive Pricing: We work hard to maintain competitive prices across our entire product range.
  • Expert Support: Our experienced team is always ready to help you find the right equipment and provide support.

Conclusion

Thank you for considering Rebel Elite Fitness as your go-to supplier for all your fitness equipment needs. Our commitment is to offer superior service and high-quality products that support you, your members, and athletes in achieving their fitness goals. Whether you’re outfitting a new gym, upgrading your current equipment, or hosting a major fitness event, Rebel Elite Fitness has the expertise and products to help you succeed.

Discover the Rebel Elite Fitness difference today. Visit our website or contact us for more information about our products and services. Together, we can elevate the fitness experience across Africa and beyond.

GYM EQUIPMENT

Customized Equipment Solutions

Tailoring fitness equipment packages to the unique requirements of each client, whether for commercial gyms, educational institutions, or home setups. This personalized approach guarantees optimal fit for the client's space, needs, and budget.

View more

INSTALLATIONS

Installation and Setup

Providing professional installation and setup to ensure equipment is correctly calibrated and ready for use, complemented by thorough orientation on maintenance and usage to maximize equipment lifespan and performance.

View more

FACILITY DESIGN

Fitness Facility Design and Layout Planning

Utilizing industry expertise to assist in the design and optimization of fitness spaces through services like 3D modeling and virtual walkthroughs, helping clients visualize and plan their facilities before installation.

View more

AFTER-SALES

After-Sales Support and Consultation

Providing robust after-sales support, including equipment warranties, customer service, and consultations to resolve any post-purchase queries or concerns, ensuring client satisfaction and equipment reliability.

View more

SALES & MARKETING

Sales and Marketing Training and Support Consultation

Offering specialized training and support for fitness professionals in sales and marketing strategies, focusing on customer relationship management, digital marketing, and revenue growth tactics to empower fitness facilities in maximizing their business potential.

View more

GYM EQUIPMENT

Customized Equipment Solutions

Tailoring fitness equipment packages to the unique requirements of each client, whether for commercial gyms, educational institutions, or home setups. This personalized approach guarantees optimal fit for the client's space, needs, and budget.

View more

INSTALLATIONS

Installation and Setup

Providing professional installation and setup to ensure equipment is correctly calibrated and ready for use, complemented by thorough orientation on maintenance and usage to maximize equipment lifespan and performance.

View more

FACILITY DESIGN

Fitness Facility Design and Layout Planning

Utilizing industry expertise to assist in the design and optimization of fitness spaces through services like 3D modeling and virtual walkthroughs, helping clients visualize and plan their facilities before installation.

View more

AFTER-SALES

After-Sales Support and Consultation

Providing robust after-sales support, including equipment warranties, customer service, and consultations to resolve any post-purchase queries or concerns, ensuring client satisfaction and equipment reliability.

View more

SALES & MARKETING

Sales and Marketing Training and Support Consultation

Offering specialized training and support for fitness professionals in sales and marketing strategies, focusing on customer relationship management, digital marketing, and revenue growth tactics to empower fitness facilities in maximizing their business potential.

View more

About Elmien Vermeulen

 

Sales Director

Elmien Vermeulen stands as a luminary in the fitness industry, currently spearheading sales strategy and operations as the Sales Director at Progym Solutions, South Africa’s premier provider of cutting-edge fitness equipment solutions. With a career inception in 2008 as a sales consultant at Virgin Active Durbanville, Elmien’s ascent through various leadership roles, including significant stints as a sales manager at several Virgin Active locations and managerial positions at Stellenbosch University’s Maties Gym and Evolve Fitness, has been marked by a consistent trajectory of growth, innovation, and strategic sales accomplishments.

At Progym Solutions, Elmien leverages her extensive experience and visionary leadership to drive the company’s mission of delivering unparalleled fitness equipment solutions to a diverse clientele. Under her guidance, Progym Solutions is poised for unprecedented market expansion, with a focus on innovative customer engagement strategies and a commitment to excellence that mirrors Elmien’s own professional ethos. Her role is pivotal in shaping the future of fitness in South Africa, championing a customer-centric approach that ensures Progym Solutions remains at the forefront of the industry’s evolution. Elmien’s leadership not only propels the company’s sales achievements but also solidifies its position as a key player in enhancing the fitness landscape across the region.